Speaker 5

Jan Huizing

Jan Huizing MSc is a Senior Lecturer in Strategy Management & Marketing and a Research Fellow at Hotelschool The Hague. He received his Masters degree in Business Administration from Rijksuniversiteit Groningen (NL). He has taken an active role in the development and implementation of the new curriculum; and in Hotelschool’s strategy development process. With a team of students he initiated Hotelschool’s first SlowFood conference ever. Before joining Hotelschool The Hague Mr. Huizing held senior marketing and management positions in leading service and knowledge companies.

He was a Project manager at Foundation JCI Water Toolkit and a Manager Expertise Centre at ADP Nederland BV. As a marketing coordinator at ANWB (a leading provider of services in the areas of recreation, tourism and mobility) he helped the company to move towards a stronger commercial and customer-centred business orientation. His motivation is to create a dialogue and valuable interaction with customers and other stakeholders. Mr Huizing is honorary member of Junior Chamber International, a leading global network of young professionals and active citizens.

His research interest includes strategic management, change processes, marketing, service design, city hospitality and customer journey experience.

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