Speaker 4

Frans Melissen

Frans Melissen is senior lecturer Sustainable development and Research manager at NHTV Breda University of Applied Sciences, Academy of Hotel Management. He holds a PhD in Industrial Engineering & Management Science. In his research, he focuses on the link between sustainability and human behavior, and sustainable business models and design thinking. He is co-author of the book “Workin’ Wonderland: Where People Gravitate and Managers Navigate” and co-editor and co-author of the book “Hospitality Experience: an introduction to Hospitality Management”, as well as the (co-)author of a number of papers in academic journals and presenter at a number of conferences.

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