Speaker 3

Bert Smit

Bert Smit is senior lecturer Service Design and Marketing at NHTV Breda University of Applied Sciences, Academy of Hotel Management. His research focuses on the design of (branded) experiences. Bert is co-author of the book “Imagineering: Innovation in the Experience Economy” and has contributed to books and conferences in the field of hospitality and experience management. His current research projects focus on the design of guest journeys in office environments, hospitals and theme parks. Besides that he is working on a new book on Service Design for brands.

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