Speaker 6

Karoline Wiegerink

Dr Wiegerink combines her Research activities for the Chair City Hospitality & City Marketing at Hotelschool The Hague with consultancy and training as associate of Hotelschool’s Consultancy & Training company. Special topics are creating customer value through hospitality experience in non-traditional hospitality businesses and environments and value creation through live communication.

In her professional career she always has combined science and practical work. As an economist and marketeer she gained special experience in the field of live communication and event marketing. During several years in the late nineties she has been director at Erasmus Centre of Event Marketing (ECBM) and lecturer at Erasmus University in Rotterdam. There she received her Ph.D. degree in Business Economics with a thesis about professional trade show visitors. Between 2007 and 2009 she worked as a part time assistant professor at Nyenrode Business University, where she was responsible for the research programme of the Chair Event Marketing & Communication.

As a consultant, trainer and interim manager she has been working in several industries, in the past years more and more for municipalities as well. Her assignments often are related to strategic planning and implementation of event marketing, citymarketing, hospitality experience concepts and other marketing related subjects.

Karoline’s roots are in Austria, Innsbruck. After several years of working experience in the Austrian hospitality industry she moved to The Netherlands. She has been living in The Hague for more than 30 years now. She is married and has two daughters, aged 22 and 20.

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